Kanye certainly knows how to go big with promo! If you thought launching a shoe by an athletic brand during New York Fashion Week was ambitious enough, sit on down because you're about to get very overwhelmed. The launch is happening in under 24 hours, at 4pm EST in New York City, which struck us as an odd time – turns out it was probably intended to ensure as many time zones around the globe as possible would have their attention on the big reveal. Yep, people all over the globe will have the opportunity to watch the proper introduction of the adidas Yeezy Boost, but not just on some sort of pauper boi online stream, no way – Yeezy is going widescreen, with the presentation to be broadcast live from 50 theatres all over the globe. To see if your local picture palace is screening the launch, head here.