When we think about lining up for sneakers we generally think of cold, miserable nights in camp chairs on lonely streets. Well, that’s probably because we’ve never lined up outside Concepts. Over the weekend the NY boutique teamed up with the adidas family, turning it out for the folks who lined the street ahead of the UltraBoost Uncaged release – they literally rolled out the red carpet. Each pavement dweller was given a survival kit to keep them happy on the mean streets, entertainment was provided by Sporting Life from Ratking and there was a literal truckloads of food. In the end everyone got what they were after, walking away with bag-loads of Boosts.
Check the photos to see just how good life on the line can be.