To celebrate the launch of the POD-S3.1, adidas have built a communal creative space dubbed Factory 55 in Brooklyn, New York. The studio will encourage local artists and designers to collaborate and help inform the direction of the Three Stripes brand.
Propelled by the POD’s ‘great alone, better together’ ethos, Factory 55 will also run a series of workshops and open lab sessions. Those booked include Morning Breath, Joe Freshgoods, A-Trak and Fool’s Gold. There’ll also be seminars on screen printing, photography, magazine design and much more.