The London Games have created the largest amount of social media buzz of any Olympics to date with 9.66 million tweets for the opening ceremony alone – more than the entire total for Beijing. Doing their bit was adidas and our mate NASH Money, who tweaked a Barricade tennis sneaker into a social media shoe! Tricked-out with colour changing LED lights, the futuristic custom his an on-board computer that connects to its own Twitter account. Try tweeting it at @adidasbarricade... you never know - it might tweet back!
adidas X Nash Money Social Media Barricade
Date: August 14 2012
By: Sneaker Freaker