All In 2012 Adidas Barricade Nash Money 1
Barricade Miadidas Customiser Social Media Shoe 4 1
Miadidas Customiser Social Media Adipower Barricade 1
Miadidas Customnash Social Media Shoe 1 1
Miadidas Customiser Social Media Shoe 1

adidas X Nash Money Social Media Barricade

Date: August 14 2012

By: Sneaker Freaker


The London Games have created the largest amount of social media buzz of any Olympics to date with 9.66 million tweets for the opening ceremony alone – more than the entire total for Beijing. Doing their bit was adidas and our mate NASH Money, who tweaked a Barricade tennis sneaker into a social media shoe! Tricked-out with colour changing LED lights, the futuristic custom his an on-board computer that connects to its own Twitter account. Try tweeting it at @adidasbarricade... you never know - it might tweet back!

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