It’s no secret that adidas have been building their hype clout lately, and their entire business is following suit. Kantar Miller Brown’s recent study revealing the world’s top 100 most valuable companies for 2018 sees the Stripes creep into the centurion club for the very first time, showing just how well the company is performing on a whole.
According to the study, adi's brand value leapt to USD 12.456 billion this year, which is 50 per cent up on last year, and just enough to see them scrape in at number 100.
Despite speculation that Nike are losing ground to the Stripes, the Swoosh increased 13 per cent to 38.479 billion, keeping them comfortably cradled at number 29. Nike and adidas are the list's only sportswear manufacturers.