Adidas Releases Original Is Never Finished
Adidas Releases Original Is Never Finished 2
Adidas Releases Original Is Never Finished 1

adidas Releases 'original Is Never Finished' Featuring Snoop, Petra Collins, Dev Hynes And More

Date: January 19 2017

By: Shay Colley


It’s almost impossible to take in everything that’s going on in adidas’s new short film Original is Never Finished, especially on first viewing. The glitched-out lo-fi piece sees a whole cast of Three Stripe affiliates – The Gonz, Stormzy, Kareem Adbdul Jabbar, Dev Hynes, Snoop Dogg and Petra Collins – posturing to the strains of ‘My Way.’ The short epic comes hot on the heels of Nike’s FKA Twigs similarly enigmatic (and sneaker-mask flaunting) production. While the message may be intentionally ambiguous, what is clear is that the Trefoil has a diversified catalogue of star power on side – and they didn’t even flaunt big guns Kanye, Pharrell, Harden et al. Stay tuned!

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