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adidas Originals Signs Pharrell Williams

Date: March 28 2014

By: Sneaker Freaker

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DAFT-PHARELL-EDITAdidas Originals is continuing to bolster their design roster with the biggest names in music, announcing Pharrell Williams as the latest long term collaborator. We've been suspecting something for a while, as Pharrell hit red carpets around the world wearing custom Stan Smiths and the immortal Three Stripe tracksuit, and now it's confirmed he's joining Nigo, Kanye, Rita Ora, Big Sean, A$AP Rocky and 2 Chainz on the Originals crack team of celebrities. The first delivery of Pharrell designed gear will arrive in the coming months over the American summer. The collaboration also involves Pharrell's Bionic Yarn textile company and The Vortex Project, which takes plastic debris out of the ocean and converts it into fabrics. Great stuff.
'Working with an iconic brand like adidas is such an incredible opportunity,' Pharrell said in a statement. 'From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.' Wow, Nigo, Kanye and Pharrell, there's a holy trinity of dope design divinity right there – watch this space very closely. Check out the announcement vid below, which features Pharrell (or a body double) walking backwards to pick up his special hat.
http://youtu.be/acDu2i6cJ7w

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