2016 has surely been the year of the NMD. The highly coveted sneakers have been almost revolutionary – shutting down blocks worldwide with near unprecedented lines of eager fans and then selling out pretty much instantly. Stoking the flames, adidas are now bringing Color BOOST to NMD for the first time with a super limited ‘Pitch Black’ edition of the NMD_R1 PK Silhouette. Dropping exclusively as a ‘Friends and Family’ release, the futuristic sneaker will feature an all-black PrimeKnit upper on top of a blacked out BOOST sole.
A prestigious release; the ‘Pitch Black’ pack will be limited to only 500 pairs worldwide. Pushing the heat to another level, a select number will come as part of an extra-special ‘Urban Utility Unit’. The deluxe package, housed in a Rimowa case, features blacked-out equipment from brands including Porter and Oral-B.
The good news is that adidas are giving hungry Trefoil devotees the chance to win a pair of these money-can’t-buy NMD_R1s. 100 pairs of the heated sneaks have been set aside for a Snapchat competition kicking off on July 30 at 12pm EST. Running for 24 hours, the Snap story will reveal a series of hidden numbers, once complete, entrants can piece them together and text back the final number to await further instruction. 100 entrants will be selected at random once the Snapchat story expires and will receive a pair of the NMD_R1 PK 'Pitch Black'.