Search
Adidas Sales Increase 1
news

adidas Crushed Their Last Financial Quarter

Date: August 04 2017

By: Rob Marfell

ADVERTISEMENT

The numbers are in! And they reveal adidas absolutely crushed their last financial quarter. Amid news that Nike are cutting their workforce by 2 per cent (and that their CEO lost nearly two thirds of his salary!) adidas continue to thrive.

Their latest earnings report reveals revenue increased by 19 per cent on a currency-neutral basis. The boost is attributed in part to restructuring that saw adidas-owned TaylorMade and other brands divested. At street level, clever colabs with personalities like Pharrell fan interest in an already super-responsive youth market. In addition, partnerships with artists and designers more often than not result in unique designs with strong identities, while also ensuring adidas' web of appeal is woven pretty evenly across different cultures and demographics.

Based on the come-up, adidas increased their 2017 financial outlook, forecasting growth of 26–28 per cent that will tuck around €1.4 billion into their pockets.

Via

Log In

Forgot username or password

Create Profile

Forgot Password

Newsletter Sign-Up

Welcome to the Sneaker Freaker family! Just enter your details below and we’ll keep you up to date via our newsletter with all our exclusive news and special offers.

Thankyou!

Your submission will be reviewed and you will receive an e-mail soon regarding approval.