Adizero Jordan 1

adidas Attacks Jordan Brand In New Ad

Date: May 30 2011

By: Sneaker Freaker


The adiZero Crazy Light has been pushing hard with some aggressive new ads that literally take a piece of their on-court rivals. Now comes the latest installer of adi's 'The 'Other' Guys' campaign, where a Jordan Fly Wade is split with an axe to demonstrate the comparative lightness of Derrick Rose's new kicks. Adi's been something of a fringe player in basketball ever since Michael Jordan famously caved in to the Swoosh hard sell and signed with Nike despite his boyhood love for the Three Stripes. Will this new combative attitude helps adidas make a meaningful dent into the Jordan juggernaut?


  • Tags:

Log In

Forgot username or password

Create Profile

Forgot Password

Newsletter Sign-Up

Welcome to the Sneaker Freaker family! Just enter your details below and we’ll keep you up to date via our newsletter with all our exclusive news and special offers.


Your submission will be reviewed and you will receive an e-mail soon regarding approval.