It was a year of giving for the brand with Three Stripes. As the popularity of their all-conquering BOOST technology waned, the brand looked to new markets and new technologies in 2018.
Team Trefoil was ambitious, unleashing possibly the biggest (and geekiest) pop-culture collaboration we’ve ever seen. Tapping into the supercharged world of Dragon Ball Z, they came through with not one, but eight collaborative sneakers across the latter half of the year.
As you’d expect, Kanye was also up to his usual antics, proclaiming that Yeezys would be available for everyone. He didn’t disappoint either — unless you’re a reseller, of course.
Who knows what 2019 has in store for adidas? 4D for everyone, maybe? We’ll have to wait and see.