It’s been five years since Nike’s first Air Max Day in 2014. If that news doesn’t make you feel old, it’s probably because you’re not — which is perfect for the purposes of this article, because you might learn something.
Back in the day, before Apple Watches and platinum Travis Scott albums, Beaverton dreamt up a novel concept: a day dedicated to their most-famous line. Early celebrations were pint-sized by current standards. No sneakers were sent into space, no documentaries were filmed, no VaporMaxes were plastered over Centre Pompidou, and nothing was ‘voted forward’.
So, how did we get from 2014’s humble beginnings to today’s titanic celebrations? Good question. Let’s take it one Air Max Day at a time.