Cycling experienced its largest uptake in the US between 1965 and 1975, a period referred to as the ‘bike boom’. Time Magazine proclaimed it was ‘the bicycle’s biggest wave of popularity in its 154-year history’. After the boom settled down, and cycling was a widely accepted sport and pastime, many sportswear companies got in on the action. Nike was a fairly prominent player between the 80s and early 2000s, with an extensive line of cycling-specific performance products.
Currently, Nike has not officially released any cycling products for over a decade. With a storied history in the sport, there is so much the Swoosh can re-engage with. This is a brief history of Nike Cycling.