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Ariana Grande Signs a Deal With Reebok

September 14, 2017

Reebok have bagged themselves a big name in the celebrity sign-up game, with pint-sized pop princess Ariana Grande joining the likes of Gigi Hadid and Amber Rose on team ‘Bok. The deal is said to last for 12 months, during which time you can expect the brand will be working hard to get their money’s worth – with over 113 million Instagram followers, it’s likely that Grande cost them some big bucks. Considering the recent success of celebrity partnerships such as adidas’ Yeezy and Rihanna’s PUMA Fenty line, it’s just possible that the new signing will inject some life into a brand that, in all honesty, haven’t been kicking all that many goals lately.

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