DETAILS OF RITA ORA’S COLLABORATION WITH ADIDAS REVEALED
May 21, 2014
Rita Ora inked some sort of endorsement deal with adidas Originals back in January this year, but only now do we get a better idea of what will come from the collaboration. Ora, perhaps known even more as a fashionista than a musician in the US, won’t just be repping a bunch of Three Stripes gear in the social pages, she’ll actually be putting in some design pointers for an apparel (and sneaker?) collection over three seasons. A release from adidas Originals says to, ‘Expect heritage classics carved up, recut and emblazoned in bold graphics and vibrant colours, brought to life by the hottest name in music at the moment.’ The new image of Ora in a tracksuit hoodie above should give us an indication of the direction of the first batch of products, which will arrive in stores later this year. Stay tuned for more in and pics.