In keeping with the theme of the LIVESTRONG pack, the next ‘stage’ of Lance Armstrong’s Nike project will begin releasing from Friday July 10th. The AM90 will release on the 10th followed closely by the Mr Cartoon Air Force 1 and Hide Out Footscapes the next day, Saturday July 11th. The insane LIVESTRONG Firefly jacket will be released Monday July 13th. Get your money rolls in check, Provider is the exclusive local store to stock all the gear so pay them a visit if you need the hook-up!
‘Stages’ brings together more than 20 of the world’s most creative and diverse artists to create original works of art inspired by Armstrong and his mission to raise awareness of the global cancer burden. This unique project brings together the world of art, philanthropy and sport, in a way never before seen, to create artwork that represents the power of human potential in overcoming adversity. Artists participating in the ‘Stages’ tour include names such as Shepard Fairey, Damien Hirst, Tom Sachs, Barry McGee and Marc Newson. All artists will begin working on their pieces between now and July, leading to an exhibition at the world renowned Emmanuel Perrotin Gallery in Paris on July 16th, 2009. Once it’s unveiled in Paris, each one-of-a-kind work of art will go on sale with proceeds benefiting the LAF. The exhibit will also travel to New York, Portland, Oregon and LA with final dates to be announced.
‘This year it’s about more than winning the race. It’s about people coming together to use our talents and abilities for a cause bigger than ourselves and doing everything within our power to help those in their fight to overcome cancer,’ said Lance Armstrong. ‘This endeavor will help raise awareness and much needed funds for the foundation and those who need it most, researchers, patients, and their families.’ To further support the fight against cancer, Nike is releasing two sportswear collections, all proceeds of which will be contributed to the LAF. There will be a ‘Hope Rides Again’ apparel and footwear collection and footwear ‘Greatest Hits’ pack.