Lacoste unveils exclusive collaborations with drum and bass label Deep Soul Music (DSM) on the 16th January 2010.
Originally set up in the summer of 2006 to push the more soulful side of drum and bass from new and undiscovered producers, DSM now enjoys an internationally established reputation for breaking new talent around the world. Recognised for their forward-thinking nature and for pushing the boundaries in today’s music, the DSM ethos is of innovation and creativity. This perfectly mirrors the spirit of the Lacoste brand: the founding father, René Lacoste, was himself a keen innovator counting the polo shirt and the steel tennis racquet among his creations.
DSM have created a revamped design of Lacoste’s perennial classic MISSISSIPPI style. The design uses the unmistakable DSM colour mix of browns, rusty oranges and umbers. The upper materials combine suede, canvas and nubuck to create a luxurious feel and distinctly identify the shoe with DSM. Unique features include the reinforced-plastic crocodile logo on the heel and a DSM-branded in-sock. Two sets of interchangeable laces in brown and orange, complete with DSM-branded aglets are included with each pair. To commemorate this exciting partnership, eight exclusive tracks are being released with the shoe. They will be on a USB key within each shoebox.
These artists have contributed tracks to the compilation:
_ Ben E – UK _ Cern – New Zealand _ FX909 – France _ Nether – Australia _ LSB – UK _ Sinistarr & Stray – USA & UK _ Will Miles – USA _ Zyon Base – UK. In addition, a promotional CD has been produced featuring a mix of Deep Soul Music’s back-catalogue of releases. Skilfully blended by rising drum and bass star DJ Fu, this will also be available as a download.
Just 260 pairs of this limited-edition collaboration will be released with distribution in top sneaker stores in the UK, USA, France, Germany, Russia, Australia, New Zealand, Japan, Spain and Italy.