And the party goes on. 55DSL and adidas Originals have collaborated to create a special limited edition shoe called XV/55 in celebration of the streetwear brand’s 15th anniversary. A combination of 55DSL’s trademark colours and angel logo with the slick styling and technical expertise of adidas Originals’ iconic Nizza model makes this sneaker the ultimate collector’s item.
“I am thrilled about this collaboration,” says Andrea Rosso, creative director of 55DSL. “For years it has been my dream to work together with adidas Originals and it’s so exciting that we have succeeded in doing this in celebration of 55DSL’s 15th anniversary. Everyone at 55DSL is a big fan of adidas — just look down at our feet and you’ll see!”
Enthusiastic too Ben Pruess’ quote, VP adidas Originals Product Marketing; “We enjoyed working with Andrea Rosso and his team on the 55DSL anniversary project. It was a nice way for us to show support for a brand that has been true to its vision and contributed positively to our marketplace for the last decade and a half. This collaboration is a good expression for adidas Originals as we celebrate originality in all aspects; by encouraging creativity and supporting self expression for consumers and our partners alike. As 55DSL turns 15 we celebrate their success, their contribution to our community and wish them all the best for the future.”
The special 55DSL and Adidas shoe will be available at 55DSL stores and select retailers in September.
55DSL was born in 1994 as spin off of the Diesel group. Driven by the action sports arena, it has evolved to become a streetwear brand influenced by graphic design, urban culture and music. 55DSL is a young and dynamic company distributed worldwide with a strong presence in Japan, Italy, UK, Benelux and USA.
About adidas Originals
The adidas Originals collection is represented by the Trefoil – the classic three-leafed logo introduced in 1972. Representing a fusion of sport authenticity and global street style, adidas Originals extends the brand’s unique sports heritage creating an inspirational street fashion label for today’s lifestyle consumer. adidas Originals is part of the Sport Style division.