One of the worst kept secrets in sneaker-land has finally been officially confirmed with the publication of these detailed images via Reebok. Love it or hate it, and most probably do, the new Reebok by Swizz Beatz is definitely one eye-catching piece of sneaker design. With a lineage that includes a remnant of the Zigtech sole and more than a hint of some newshool shizzle (or is it Swizzle), some possibly basketball related influences and a whole lot more, it will be interesting to see if this partnership can replicate the one that it seems to share so much in common. Nuff said Kanye! How about the crazy pair that look like they were made from the curtains in a Guangzhou karaoke restaurant. Bon appetit SWIZZ!
FROM THE PRESS RELEASE........................
REEBOK CLASSICS AND SWIZZ BEATZ JOIN CREATIVE FORCES
A multi-talented creative known for pushing artistic boundaries as a producer, artist and designer, Swizz Beatz is bringing his passion for innovation, fashion, design, music and art to Reebok Classics. In this unique partnership, Swizz Beatz will actively engage with the brand on many levels, from developing various initiatives to working with product. Says Todd Krinsky, Global Head of Reebok Classics; “The partnership between Reebok Classics and Swizz Beatz is game-changing. Collaborating with someone who has such immense talent and vision will only add to the momentum that Reebok Classics is building. 2011 is truly the start of something very special."
His first role will be as the curator of the Reestyle Collective. A group of artistic minds from across the globe, the Reestyle Collective will conceive and produce a wide range of creative content in the realms of dance, music, art and style - the communities in which both Swizz Beatz and Reebok Classics thrive.
About Swizz Beatz
Swizz Beatz is a multi-talented and passionate creative with a profound love for the arts. As a result of this passion, Swizz Beatz has developed a dynamic career difficult to define with only one word. Having worked with music legends from a range of genres, from pop to heavy metal to hip hop, artists seek him out for his signature sound. Nearly every song Swizz Beatz has produced has turned gold, platinum, or diamond. Swizz Beatz has also quickly made a name for himself in the fashion industry as an aficionado for the bold marriage of luxury and street culture. His work in the fashion world with well-respected fashion houses has earned a devoted following from fashionistas and celebrities across the globe.
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