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FREEHAND PROFIT AIR JORDAN 4 GAS MASK

Master mask crafter Freehand Profit puts the Air Jordan 4 under the blade for his newest creation.

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STUSSY SUMMER 8 BALL MINI LOOKBOOK

Stussy resurrects a classic with a modern edge. Look inside for the Summer 2013 '8 Ball' Lookbook.

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SF HANGS OUT ON HONG KONG'S SNEAKER STREET

When we get a second to chill on a business trip, you know we're gonna go sneaker shopping!

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ACTION BRONSON EXPLAINS HIS NB LOVE AFFAIR

Action Bronson loves the NB, and he told Acclaim magazine why when he popped by SF HQ.

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NIKE PRESENTS: FEDERER VS FLY

Roger Federer gets his game face on with Nike waging a backhand war of a new kind.

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ISSUE 27 OF SNEAKER FREAKER ABOUT TO DROP!

Sneaker Freaker Issue 27 is finally ready to drop... check the first image of the cover right here!

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HYPEBEAST x PUMA 'THE DIM SUM PROJECT' LAUNCH RECAP

It got damn hot and steamy at the Puma x Hypebeast 'Dim Sum Project' launch in Hong Kong. Peep the party ...

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NIKE 'THIS IS KOSTON' FILM COMING SOON

Nike have made a documentary about the ever enigmatic Eric Koston. Here's the trailer.

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Published: Feb 5th, 2013

REEBOK SHAQNOSIS FLORIDA RIVALRY PACK

It's business time for Reebok Classics! Earlier today we previewed two new colourways of the Kamikaze II , and now it's Sir Shaq's turn for the limelight. Shaq was never the homely type, he got about a lot in his career and put in work at six NBA franchises. He clearly had a soft spot for Florida though, playing for Orlando Magic and Miami Heat for almost a decade combined. This new Shaqnosis duo pays homage to his time in the Sunshine State, with a bit of sibling rivalry and spicy reflective detailing thrown in. The red/white/black of the Miami Heat comes up looking strong in the hypnotising silhouette, but the blue/black/white of Orlando Magic also makes a case to be the pride of Floridians. Unless you've already pledged your allegiance to your favourite team, you've got a few months to make the hard decision before these drop in August, or cross your fingers to nab both.


 


 

 


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