To celebrate their first year in business, Manilla sneaker spot Titan teamed up with clothing brand UNSCHLD and customiser SBTG to create the newest chapter in the Varsity Bones series - The Deer Valley Titans pack. The first part of the collection will be unveiled this Friday at Titan and will include DVT clothing by UNSCHLD and the three SBTG customs including a tasty True Blue Air Jordan III! A second release for the DVT collection has been set for October 2011 so stay tuned. Check out the video and press release below for more info.
VARSITY BONES: DEER VALLEY TITANS from WYD Productions on Vimeo.
PRESS RELEASE
To celebrate its first year anniversary, TITAN has teamed up with local clothing brand UNSCHLD and world-renowned Singaporean artist, Mark Ong (SBTG) to bring to life a new product line called Deer Valley Titans. The clothing and footwear collection is the latest chapter of Varsity Bones, an idea conceptualized by Ong as a tribute to basketball teams that never made it to the big leagues. Varsity Bones eventually evolved into a product series that draws inspiration and stories from underdogs, misfits and outcasts as well as fictitious varsity teams and ghost colleges, including a colossal "What If?" shoe that was designed and created specifically for NBA superstar Kobe Bryant in 2009.
Its latest installment centers on the story of the Deer Valley Titans, a youth basketball team that is set in the near future. The fictional team draws inspiration from Titan co-founder Jeffrey Cariaso's vision of the future: for Titan to eventually have its own AAU basketball team based out of the US. Cariaso envisions the core of the future amateur ball club to be comprised mostly of Filipino-American kids, who all share the same talent and passion for the game. The team will be a platform for Cariaso to share his knowledge and love for basketball with the next generation of Fil-Am basketball players. The team will also serve as the breeding ground for future talent who could one day have the opportunity to make the journey back home to play professional basketball in the Philippines.
The three-way collaboration is a first-of-its-kind in the Southeast Asian region, bringing together three distinct creative forces who all share a profound passion for what they do in their respective crafts. "We've always wanted to do something special with the UNSCHLD crew as well as with Mark," shares Raoul Reinoso, Instigator at Titan, "so what started out as two separate collaborative projects early on, soon evolved into one big one. And what better time and what better reason to create something unprecedented like this than to celebrate Titan's first year anniversary."
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