In their first collaboration, graphic designer John Maeda along with Reebok designed the Timetanium which was inspired by Time. His second design, the Emoretion, drew from Emotion. His newest design, the Struccess, comes from the Law #9: Failure. Maeda says, “if you fail, keep trying – struggle to reach some form of success.” Using three of Reebok’s state-of-the-art technologies, the InstaPump Fury is Professor Maeda’s canvas, and his handwritten code that decorates the shoe’s lining creates puddles of graphics all over the shoe. With so many parts – from the pump to the carpet fiber to the Hexalite – it’s a whole different animal. Available now, there are only 300 pairs of the Struccess worldwide with only a portion dropping on Reebok’s website. Get in quick yo!
Published: Jul 7th, 2008