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Published: Apr 21st, 2011

PUMA BIT PLAIN PACK

PUMA has joined the space-race to planet 'lightweight running' and here's the first glimpse of their new triple pack including the the RS1, Hawthorne Faas, and Faas 500. Dubbed BIT PLAIN, it's intended as an ode to 'southwestern' graphics, albeit with a digitized graphic treatment. The Faas 500 is looking particularly neat in black with blue pops and a little speckle on the midsole. Spring Release.

FROM THE PRESS RELEASE

Calling all urban cowboys: Get your kicks here.
The Bit Plain Pack hails Southwestern prints while transforming them into a modern streetwise trend. It mimics the graphics by digitizing them and putting their color bursts all over 3 key styles: The RS1, Hawthorne Faas, and Faas 500. Each shoe features a signature PUMA Running outsole and motifs (colors, durable materials) that reflect the Southwest—sans spurs. The RS1’s born-on date is 1983. It was one of the first running shoes with advanced technology.

Named the R-System, this tech provided the utmost in cushioning and motion control. The Bit Plain RS1 is all chocolate-dipped leather and nylon with neon orange accents. It is underlined by its signature R-System outsole for grip on rough terrain.

The Hawthorne Faas is a bona fide balance of heritage looks and fresh performance tech. This all-over suede mid-cut features bitmap color pops and an EverRide outsole (blown rubber tech that provides cushioning while reducing weight).

And lastly, the Bio 5 Bit Plain is the Faas 500 dark horse: black leather & nylon with teal and red orange pop-up colors on the BioRide outsole (designed for easy rhythm and more speed). The Faas 500 is the latest and the greatest in running tech, but it hails its predecessor, the RS1, by mimicking its upper pattern.

No chaps required. Mustaches optional.

 


 

 


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