The Drunk, a thinly veiled comedic wordplay on a popular shoe style from one of the large sporting goods companies, bears a signature banana logo on the side of each shoe. It was created as a playful knock on the large sporting goods brands that are now making a strong push to take a share of the market in the action sports industry. Though the shoe is humorous in it’s design, the message that the Don’t Do It Campaign conveys is a very serious one. Steve “Birdo” Guisinger, owner of Consolidated Skateboards states, “ There is a reason there are no football, baseball, basketball, or soccer, player owned companies-and there should be. We don't want this to happen to our industry.” Jay “The Wizard” Wilson, Executive Vice President for Osiris, adds, “If they can make skate shoes, we can make basketball shoes that you can skate in. Can’t we all have a little fun?”
Osiris will be the first in a series of core skate companies who will be creating a new version of the Drunk each season. The Osiris Drunk is a patent leather paneled quarter top shoe, with it’s design borrowed from a new style of shoes from Osiris called the South Bronx. “Ever since I can remember, I longed to work with the famous banana. It’s a legend in its own right, for it’s continued efforts to break down the corporate evils that plague our industry,” says Brian Reid, Chief Creative Officer for Osiris.
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