The Ultimate is just that, the ultimate in sporty casual chic. The wafer sole is a favourite with the Chapel St set who want to be into sneakers but can’t quite step up to the chunk of an Air Force One. Instead you'll see them opt for a subtler midsole wedge that aligns perfect with the bottom of their jeans. The Asics are jumping into their own with the use of vibrant colours for ’08, like many of the leading brands, but instead of bombarding us shoe nuts with insane fluoro colorways, Asics keep it clean and simple, like this Rasta inspired Ultimate running shoe. The use of the Jamaican flavoured colours is perfectly matched with just the right amount of sun tanned black, wacky weed, eye burning yellow and blood red. FIRE!