NIKE 'MCFLY' 2011 MAG (BACK TO THE FUTURE)

Unless you've been living in a totally different dimension these past 24 hours you've probably heard about Nike's surprise release of the 2011 MAG, aka the McFly. We can't think of a bigger sneaker story, with the drop making headlines on news reports worldwide and Michael J Fox himself appearing on Letterman tonight to launch the project. 150 a day are being auctioned on eBay over the next ten days with proceeds going towards the fight against Parkinson's disease. One pair already topped $75,000 - that's enough to buy a Delorean! If that price has flipped your Flux capacitor then don't despair… with 1500 going up for grabs you never know what can happen. Check out the live auction here

From the Nike Press Release

The NIKE MAG is no longer the “greatest shoe never made.” The mythical shoe that originally captured the imagination of audiences in Back to the Future II is being released – and they’re here to help create a future without Parkinson’s disease.

1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with all net proceeds going directly to The Michael J. Fox Foundation. Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault. The auction starts September 8, 8:30PM PST, and will end September 18. Thanks to a previous 50 million dollar match given to the Michael J. Fox Foundation, all donations will be matched, effectively doubling the contributions from the auction.

The original NIKE MAG was worn by the Back to the Future character Marty McFly, played by Michael J. Fox, in the year 2015. It came alive, lit up and formed to Marty’s foot. The 2011 NIKE MAG shoe was designed to be a precise replica of the original from Back to the Future II. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.

The 2011 NIKE MAG - It’s About Time.