Marking their brand new version 3.0 website, SneakersBR have hooked up with Nike for a pack of Dunks that represent the five geographic regions of the Brazilian nation. Entitled 'Espalhando Cultura Sneaker Pelo Brasil' ('Spreading Sneaker Culture Throughout Brazil') the pack will be limited to families and friends, with only twelve of each colourway made. Each Dunk comes in a special nylon bag along with a t-shirt, five pairs of laces, a metallic laceclip featuring the SneakersBR logo plus insoles illustrated by Brazilian graffiti artist Popo. Keep hitting the SneakersBR website where a series of videos capturing each region's colourful way of life will be released from September 8th.
From the Press Release:
The project involves a series of videos in which personalities from nine capitals of the five regions of Brazil introduce their cities, showing part of the regional and cultural aspects of each. "Our goal was to better understand the many urban cultural scenes, by hearing interesting people in each city from different fields including visual arts, music, photography, advertising, journalism, among others," said Ricardo Nunes, editor and founder of SneakersBR.
For the task, Vinicius Popó, blogger and graffiti artist was summoned. On the trip, he will record testimonials, speak to various people and spread the sneaker culture throughout different parts of the country. In his luggage Popó will carry five special editions of Nike Dunk Lows produced at Nike ID Studio, promoting yet another joint action between SneakersBR and Nike Sportswear, as was the launch of Air Max 1 Quickstrike ‘Lanceiro in 2009.
Each sneaker version represents one of the five geographical regions of Brazil. A special additional insole illustrated by Popó comes with each version, honoring the cities that he will visit on this first edition: green for North - with Belém and Manaus prints on the insole, yellow for Northeast - honoring Recife and Salvador, gray for Midwest as a tribute to Niemeyer’s designs in Brasília, white for the Southeast, showing Rio de Janeiro, São Paulo and their mix of the country’s regions, and finally, blue representing the South, with patterns inspired by Florianópolis and Porto Alegre.
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