Air Rejuven8 by Nike Sportswear
The Air Rejuven8 will be available at 21 Mercer in five special Nike Sportswear color ways. There are three phases to an athlete’s competitive cycle: training, competition, and recovery. A strong recovery enables athletes to train between contests, and in turn can directly affect the outcome of the competition. Originally launched in spring of ‘08, the Air Rejuven8 is the recovery shoe of choice for Nike athletes the world over. The Air Rejuven8 was designed to promote recovery through unparalleled comfort, breathability, and fit, creating an environment that allows the foot to rest and refresh between rounds of competition or training.
With a cage design initially inspired by a fruit net protecting and cushioning some Asian Pears at a Thanksgiving dinner, the Air Rejuven8 TZ takes subtle cues from the stadium in Beijing – a design aesthetic that allows focus to be placed on both the intricate steel cage exterior and the action taking place inside.
With help from the Nike Innovation Kitchen team, and drawing from the experience of designers like Bob Mervar, who designed the Presto; Tinker Hatfield, creator of the Air Huarache; Sean McDowell, who brought the Air Kukini to the triathlon world; and Bruce Kilgore who invented the Sock Racer; Pam built upon revolutionary foundation concepts and pushed them to the next level of rejuvenating comfort and aesthetic functionality. The Zvezdockha, Nike’s innovation project with designer Marc Newson, introduced the idea of modularity to the NIKE family, and the Air Rejuven8 makes it accessible from a consumer and athletic standpoint. The Air Rejuven8 is the latest evolution and fusion of the aforementioned shoes in NIKE’s genealogy, combining great fit, breathability, and support in a design that screams serious fun.
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ABOUT 21 MERCER ST
Nike today announced the opening of its first Nike Sportswear retail store at 21 Mercer Street in SoHo, New York City, offering exclusive access to premium products, an elevated retail experience, and a new customization experience called Nike Sportswear Bespoke, where consumers can work with Nike designers to customize premium Nike Sportswear footwear. Opening August 22nd, this stand-alone store will be the only location globally to carry the complete Nike Sportswear NSW collection, which includes seasonal exclusive 21 Mercer products.
Global Product Exclusives
The store will feature product exclusives including: The Flywire Windrunner, Air Max 90 Flywire and the 21 Mercer Nike LunaRacer. It will also offer limited quantities of other iconic Nike Sportswear product exclusives in footwear and apparel, including the made-to-order Air Force 1 Low Lux, a NSW collection Patchwork M65 jacket, as well as a Nike Sportswear 21 Mercer Tee collection.
Nike Sportswear Bespoke
A new and innovative by appointment design experience, Nike Sportswear Bespoke offers consumers the opportunity to work one-on-one with Nike Designers to customize select Nike footwear styles. Taking individual design to new heights, Nike Sportswear Bespoke is globally exclusive to 21 Mercer and launches in Fall 2008 with the iconic Air Force 1 sneaker.
Nike Sportswear at 21 Mercer Block Party
Nike Sportswear will celebrate the store opening with a New York block party on the evening of August 21st. Hundreds of invited guests will see Mercer Street transformed into a New York stadium and be the first to experience the store before it opens the next day. In the store and as part of the block party, there will be a presentation of work by Robert Wilson and producer Noah Khoshbin, who translated Nike’s design innovation in sport and the energy of athletes like dancer Sofia Boutella, skateboarder Shingo Iwasaki and BMX rider Nigel Sylvester into a unique visual and sensory experience. Their presentation premiered at the launch of the Nike Sportswear product line in Beijing in May 2008. Complimenting this will be work inspired by New York sport and style by a series of New York-based creatives including Timothy McGurr, Heron Preston and Boogie.
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21 Mercer NSW Collection M-65 by Nike Sportswear
Nike Sportswear takes the greatest of Nike’s 36-year-old sports heritage and adds the latest design and technical innovations, resulting in a range of products that are instantly recognizable as Nike icons, but updated to the highest levels of performance and style. Within the Nike Sportswear line the pinnacle NSW collection, the apex of what Nike Sportswear represents: product steeped in sports but pushed to the cutting edge of engineering, craftsmanship, and modern design.
What happens when you give designers access to the greatest sports innovations, past and present, and allow them free rein to remix iconic designs with the groundbreaking new technology? Imaginations run wild. Products born under the NSW label blend high-tech and high-style in ways that venture into the realm of the sublime.
The M-65 jacket is a true classic of military design. Updated and re-imagined as part of the NSW collection, it is produced from a highly functional three layer laminate waterproof breathable nylon. Built entirely from patchwork squares, constructed using ultrasonic welding/taped back construction where no stitch is used to form the patchwork (very minimal stitching is used in other parts of the garment), every Patchwork M65 jacket is unique— each having randomly placed patchwork layouts.
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Flywire Windrunner by Nike Sportswear
Considered the signature piece, the Flywire Windrunner jacket is a true remix of past, present and future innovations. It features gossamer-thin Japanese nylon, single layer ribbing on the wrists and waist, a digitally printed chevron (versus adding a seam), and of course a network of Flywire cables across the shoulders that adds strength and a distinctive graphic element to the piece. The Flywire is arranged in a pattern of four Flywire threads on the right and left chest, four lines on each shoulder, and two sets of four lines on the back, representing 080808, the opening day in Beijing this summer.
“Our goal was to make the lightest Windrunner ever and Flywire is ground zero innovation for weight reduction,” said Nike Sportswear Design Director Jarret Reynolds. The Flywire Windrunner jacket’s weight has been shaved down to a mere 116 grams—less than half the weight of then next lightest Windrunner. This is a jacket that is not only physically light, but also visibly light—an almost transparent garment
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