Nike Sportswear have invited Danish label Wood Wood to play mix and match with the classic ACG Wildwood, resulting in this cushy Lunar soled LunarWood. Designed for drizzly Scandinavian nights, the LunarWood is inspired by graffiti and nocturnal bombing expeditions: 'Whereas the original Wildwood was designed mostly for the purpose of running in nature, this project is all about the city. Since we rarely go hiking in the mountains, we wanted to bring the shoe into an urban environment'. Look out for these sleek night riders around mid December.
Nike Sportswear Presents the Lunar Wood TZ,
Debuting at Retail on Dec. 11th 2009.
Nike has teamed up with Wood Wood to take on lightweight and protection. The end result of this partnership is the Lunar Wood TZ, a lightweight and comfortable shoe that can keep you dry during the frigid and wet winter.
The design team utilized Nike Running’s innovative Lunarlite material with Dynamic Support technology to provide an extremely lightweight cushioning system with maximum traction. Jesse Leyva, Nike Sportswear Footwear Design Director adds “For the upper, we took design cues from the original Wildwood Trail shoe and employed a rubberized mudguard along with ripstop nylon to keep feet protected despite harsh outdoor conditions.”
Taking inspiration from Scandinavia’s harsh winter weather, designers at Wood Wood and Nike wanted to make this versatile running shoe that combines ultimate protection with an amazing street-friendly look. “We worked with the Nike design team on color selection, material variations and unique graphics to provide winterized protection against the elements. Whereas the original Nike Wildwood was made mostly for the purpose of running in nature, this project is more about the city. We wanted to bring the shoe into an urban environment. The Lunar Wood TZ is made for the cold and wet Scandinavian nights. Inspiration comes from the world of graffiti and going on these nocturnal expeditions, the empty streets, tunnels, abandoned buildings, and jumping fences,’’ said Brian SS Jensen at Wood Wood alive. The shoe has been beautifully curated with some creative design details. The shoe tongue embroiders Nike Wildwood’s ACG triangle logo with a crescent moon to keep the outdoor spirit. The bright yellow signature “W.W.” is boldly placed only on the left shoe heel. A unique graphic of full moon to eclipse sits on the sockliners.
To further keep feet warm and dry, P2i, Ltd.’s Ionmask™ technology was added by applying a nanoscopic protective polymer layer to the whole shoe, which allows water to form beads and simply roll off, instead of being fully absorbed into the shoe. Ionmask™ gives the shoe, stitching included, a superior water repellence. Shoes dry out quickly and won’t get heavier over time, while maintaining the natural airflow of their constructed material.
The Lunar Wood TZ will be available exclusively at Wood Wood on Dec. 11th following by a global launch at select Nike Sportswear retailers on Dec. 19th, 2009. For more information regarding Nike Sportswear, please visit www.nikesportswear.com .
About Wood Wood
Wood Wood are Karl-Oskar Olsen and Brian SS Jensen. Based in Copenhagen, Wood Wood embodies a laid back blend of the underground and the avant-garde. In 2002, they opened the first of its three stores in Copenhagen, and introduced a collection of tees, sweats and hoodies.
Over the past few years, an illustrious graphics profile has established Wood Wood as a driving force in the European street couture scene. In addition, Wood Wood actively engages in numerous collaborations and projects involving an international network of friends and likeminded creators.
“Wood Wood is a way of life - it's not about anything special, it's just about doing stuff that comes to our minds. We try to make clothes that make the wearer feel special and reflect everything we do and a tribute to the things we love. We have an open mind; there are no rules, our spirit is free so we can move in any direction and work intuitively” says Karl-Oskar Olsen, Wood Wood menswear designer. “The combination of our graphics with re-designed basic styles and traditional elements really reflects a connected whole.”
Wood Wood apparel is currently available at their flagship stores in Copenhagen and Berlin, as well as at selected shops worldwide. Their 3rd store will open in Vienna / Austria on Dec 11th 2009.
About Nike Sportswear Nike Sportswear is a product line rooted in the company’s passion for sport while at the same time remixing and improving iconic designs with new technologies. With almost four decades of sport history at its foundation, Nike Sportswear seeks to channel the genuine rebel spirit of Nike’s roots by crafting product that challenges the expected, asking designers to push athletic innovation to its extreme, remixing iconic designs with new technologies and making the best product for today’s needs. Nike Sportswear launched on 8.8.08 with eight iconic Nike products celebrating the legacy of Nike design. It includes: Air Force 1, Windrunner, AW 77 Hoody, Nike Dunk, Air Max 90, Eugene Track Jacket, Cortez and Nike Sportswear Tee. For more information, visit www.nikesportswear.com.
About NIKE, Inc. NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikebiz.com.
Back to results
