Published: Nov 30th, 2009

NIKE LIVESTRONG AIR FORCE 1

Eddie Cruz and UNDFTD have held a strong position in street culture on the West Coast. Having worked with Nike in the past, the two have fused together their diverse background's to rework the iconic Air Force 1. This new shoe follows the 'Artist Series' collection that was auctioned for charity in July, and uses the LIVESTRONG foundation as a basis for its' design.

For those who remember, there is a comparable feel to the Nike x UNDFTD Air Force 1, released in 2006. Incorporating the pallet of colors of black and yellow which are so well associated with the LIVESTRONG and the fight against cancer. More notable facet's of design which can refer to the release of 2006 are the 'Shemagh' textile used on the front half of the sneaker as well as the 'ONYABIKEKID' slogan, which replaces the 'ONYAFEETKID', a theme that strongly refers to the origin of UNDFTD. The shoe combines the numerous references to create a unique background to its design.

The sentiment and meaning of this shoe runs deeper for Eddie Cruz, who recently suffered a serious personal illness. Creating this shoe with the intention of raising awareness for a good cause, you could say was extra motivation and the outcome goes beyond the world of sneakers and sport. "I support LIVESTRONG and Lance Armstrong. He was one of the first people to send me a message of support when I got my brain tumor. Lance told me to stay strong.", said Eddie.

The LIVESTRONG UNDFTD Air Force 1 will be available at select Nike Sportswear retailers on Dec. 4th, 2009.

About Nike Sportswear Nike Sportswear is a product line rooted in the company's passion for sport while at the same time remixing and improving iconic designs with new technologies. With almost four decades of sport history at its foundation, Nike Sportswear seeks to channel the genuine rebel spirit of Nike's roots by crafting product that challenges the expected, asking designers to push athletic innovation to its extreme, remixing iconic designs with new technologies and making the best product for today's needs. Nike Sportswear launched on 8.8.08 with eight iconic Nike products celebrating the legacy of Nike design. It includes: Air Force 1, Windrunner, AW 77 Hoodie, Nike Dunk, Air Max 90, Eugene Track Jacket, Cortez and Nike Sportswear Tee. For more information, visit www.nikesportswear.com.

About NIKE Inc. NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikebiz.com.