Having made its debut on the feet of Nike athlete and 2008 NBA MVP Kobe Bryant on April 10th, the Hyperdunk is one of the lightest and most innovative basketball footwear products Nike has ever produced. The silhouette owes its existence to Nike’s revolutionary Flywire technology, the innovation driving many of Nike’s footwear designs for the Beijing Olympics this summer. Super-strong nylon filaments provide precise support while allowing a radical reduction in weight, with material only where needed for structure. As part of the launch, Nike will introduce limited colorways leading up to the U.S. retail debut of the Hyperdunk on July 26th.
Nike has teamed up with west coast sneaker powerhouse, UNDEFEATED, to be the first to release a special limited colorway at the UNDEFEATED Santa Monica chapter, this Wednesday July 2nd at 4PM, along with an appearance by a very special guest. In addition to the limited edition Hyperdunk, UNDEFEATED will be releasing a special edition t-shirt inspired by Kobe Bryant’s MVP year. Don't sleep!
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