Singapore based sneaker boutique Limited Edt has collaborated with New Balance to produce Singapore’s first ever collaboration between a local sneaker boutique and a major sporting goods company. The Made in England New Balance 577 BBL has been made in a limited run of only 140 pairs worldwide and will be released on 1st March 2008 . Each pair will be individually numbered and come in a special box with a combination lock that will correspond to the serial number of the sneaker.
The sneakers were produced to mark the 5 year anniversary of Limited Edt which first opened its door in early 2003 at Queensway Shopping Centre and was Singapore’s first sneaker boutique of its kind. According to Mandeep Chopra, General Manager of Limited Edt, ‘We chose to work with New Balance on this project as they have been very supportive of us right from day one of our opening. Back then for New Balance we only carried the Made in England range, so we decided to go back in time and chose the Made in England 577 silhouette to do a colorway that was distinctive yet not too flashy in line with the Made in England range’
Themed after Limited Edt’s store in the Heeren called the Vault. The Burgundy/Black colorway of the shoe matches the interior of the store with gold threading and gold highlights representing the opulent décor of the store. The shoe also comes with 2 sets of laces and 2 sets of lace locks. One in gold and one in silver, with the silver representing the actual mock ‘Bank Vault’ door within the store that is a secret chamber of some of the most limited, rare and sought after sneakers ever produced. Even the shoe box takes inspiration from this ‘Bank Vault’ with its metallic silver finish and the combination lock reminds you that you are purchasing a very exclusive and valuable product. The inner lining of the box is draped with maroon velvet similar to the walls that adorn the store. The graphic on the box and insole represents the handle of the ‘Bank Vault’ and was designed by Moritz Kofler an architect who hails from Germany.
For more information and an indepth interview with General Manager Mandeep, go here
http://www.sneakerfreaker.com/articles/Mandeep-From-Limited-Edt-singapore-Interview/
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