All good things come in threes, and New Balance have a triple-treat in store for lovers of authentic running classics. Proudly bearing the brand's traditional core colours, this TriColor pack features the hybrid NB150 model decked out in rich burgandy, grey suede and navy. New Balance's regional projects have of late been the benchmark for the brand - think Hungry Dragons, China Mask and Feral Creations - and this Asia-Pacific exclusive will be acompanied by a series of photographs by Kim Hyeon Seong (Korea), Quo Ying Sheng (Taiwan) and Masatoshi Nagase (Japan). Also included is a special top tier CM1500 limited to a few hundred pairs worldwide! Available at selected New Balance stockists worldwide on 10/10/10.
From the press release:
In previous years, New Balance's annual APAC (Asia-Pacific) project has been grounded in Asian culture, producing exclusive footwear collections such as the Hungry Dragon, China Mask and Feral Creation. However this year, the project takes a break from the artist/store collaborations and goes back to the company's sports heritage of classic running footwear designs with the Tricolor collection.
The highlight of the TriColor collection will be the CM1500SB, which is inspired by the recent re-released of the original M1300JP cult favorite that is highly revered by New Balance fans and collectors worldwide. The CM1500SB is individually numbered and limited to 600 pairs worldwide and is a showcase of New Balance's heritage and history. It is made from premium nubuck and mesh, and will only be available at select top-tier New Balance accounts. The CM1500SB comes with heritage print inserts, shoe bag and in a special drawer box.
On a wider scale, the hybrid M150 model - a modern interpretation of the 1500 classic design - has been made over in burgundy red, navy blue and classic gray colorways. The uppers of the three shoes are made up of a mixture of suede, leather, nylon mesh and synthetic materials, and will be available at key New Balance stockists worldwide.
The launch of the collection will be supported by an exhibition of photos based on the TriColor theme titled ‘Your Balance. Your Color'. The photo exhibition is the finale of "Balance is Everywhere" campaign in 2010. Now for the first time, New Balance brings together 3 renowned photographic artists in Asia -
Mr. Kim Hyeon Seong (Editor-in-chief of OhBoy! magazine) from Korea, admired for his fashionable and unique everyday visuals,Mr. Masatoshi Nagase (award winning actor) from Japan for his storytelling images and
Mr. Quo Ying Sheng (Art Director and artist) from Taiwan for his contemporary and artistic crossovers.
The photographic works of the artists will also be compiled into an album that will be sold at New Balance stores, with proceeds from the sales going towards the visually impaired communities within the respective city.
The ‘Your Balance. Your color' photo exhibition will run from: Sept 27 - Oct 3, 2010, at the Omotesando Stadium, Tokyo. "The ‘Your Balance. Your Color' photo exhibition will kick-off at the Omotesando Stadium, Tokyo, from Sept 27 - Oct 3, 2010.
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