Cumbria (in the north west of England) was severely hit by serious flooding in November last year, affecting over 1500 households and businesses. New Balance has a factory in Flimby, Cumbria, and to make sure support is still strong for those in the local community severely affected by the floods, eight people from New Balance HQ in Warrington and Flimby will be taking part in a fundraiser walk of 140 miles - from New Balance European HQ in Warrington, to Dovenby Hall near Cockermouth. That's no easy feat. You can follow progress at http://twitter.com/APound4Cumbria, and donate at http://www.justgiving.com/newbalance.
The 577s are in their 20th year now, and form part of New Balance's heritage range. Made with premium materials including leather, suede and mesh, the Made In England 577 drops in two sharp colourways, featuring lizard textile leathers and brushed suede uppers. No word on release dates.
PRESS RELEASE
The floods of November 2009 in Cumbria have directly effected over 1500 households and businesses. Many families are still living in temporary accommodation and businesses are still closed severely affecting local employment.
Our New Balance Factory in Flimby is part of the area in Cumbria that has suffered so much havoc and destruction caused by the extensive flooding just before Christmas. As a show of solidarity with the local community and to ensure that the hardships they are still suffering do not fade from the nation’s consciousness we will be walking from our European Headquarters in Warrington to Dovenby Hall near Cockermouth a distance of 140 miles, passing through Wigan, Preston, Lancaster, Kendal, Windermere, Ambleside and Keswick on the way.
The ‘Pound for Cumbria’ fundraising walk will start from Warrington on Monday 22nd February and finish at Dovenby Hall, the home of the Cumbria Community Foundation just outside Cockermouth on the afternoon of Friday 26th February.
We hope this fundraising walk will help keep attention concentrated on the continuing plight of people in the local community, especially now that the television crews have left the scenes of devastation, whilst, at the same time, raise money in conjunction with the Cumbrian Foundation that does so much good work for local families, particularly in times of crisis.
We hope that you will support the 140 mile challenge and may want to make a donation to the appeal. Please visit http://justgiving.com/newbalance to support.
The European New Balance Team in Warrington and The Global Head Office in Boston have both made substantial donations to the Cumbrian Community Foundation as well as offering manpower resources in support of the Foundation.
These are difficult, distressing and very trying times for the people of Cumbria, yet we hold out hope that all of us can make a significant contribution to help them rebuild their lives and their livelihoods, regain their combined spirit and allow them a sense of hope to face the future. It is a tough endeavour and we greatly appreciate all contributions, please give generously.
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