New Balance step into a new venture with their ‘only for the ladies’ collaboration with high-end shoe retail giant Nine West. Recognising that more and more ladies are looking for comfort without compromising style, the two brands merge together to create an innovative collection of sneakers. With Creative Director of Nine West Fred Allard working closely alongside Lifestyle Creative Directors of NB Savania Davies-Keillerand and Roberto Crivello, each story in the collection has been designed with premium construction and fine attention to detail.
The best part of the collection has to be the Icon story which is broken up into two styles, Classy and Chipper, both utilizing the 410 New Balance silhouette and geared more towards the fashionista slash Freakette. Simple elegance, lightweight t-shirt cotton materials and a choice of in-your-face colour pops or more subtle greys and blacks, hit up the website here for more information on the collection and a closer look at each of the styles.