It's an all too cynical age in which we live. Craftsmanship seem to be a relic of the past as brands cut back on quality and care all for the sake of a fast buck. In this depressingly meager climate it's a blast to see a brand like LASCO dig in and produce something of enduring value. It's clear from their collection that they believe in their craft, their reputation and their American workforce, and they're prepared to stand up and create something truly special. The timeless beauty and quality of their materials and construction techniques are a sight for even the most jaded eyes. With Independence Day just around the corner a lot of brands will parade around and make all kinds of patriotic gestures, but there's only one thing that really counts - a label that says 'Made in America'. LASCO, the Los Angeles Shoe Company are hand crafting American shoes that will stand the test of time. Watch their inspiring video below and make sure to follow them on Facebook and visit their new website.
LASCO Brand Introduction from LASCO on Vimeo.
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