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Published: Jun 18th, 2008

LACOSTE - ARDEUR 75 YEAR

René Lacoste is above all, a legend. A star on the courts of Wimbledon, Forest Hills and Roland Garros, René was one of the famous Four Musketeers (Jean Borot, Jacques Brugno, Henri Cochet and René Lacoste) who dominated the game of tennis in the late ‘20s and early ‘30s. They eventually led France to six straight wins (1927 through 1932) in the Davis Cup, and Rene became the world number one tennis player from 1926-1927. Nicknamed the ‘Crocodile’ and ‘Alligator’ for his tenacious attitude on the court, Rene is now better known for being the namesake and creator of the iconic 12.12 Lacoste Tennis shirt, which debuted in 1933.

Fast forward 75 years and the brand are celebrating this momentous occasion by launching a series of monotone shoes inspired by their tennis and yachting heritage. Unique to the 75 year collection is the use of the original crocodile which originated in 1933 and is embossed onto the uppers of each shoe. Tastefully executed in a consistent black and white scheme, the pack is a fitting tribute to the original purveyor of cool. July Release...

LACOSTE - ARDEUR 75 YEAR 

 



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