Inspired by the colours of Africa and the spirit of the 2010 World Cup, Puma have teamed up with contemporary artist Kihende Wiley to create a bright and vibrant range of breezy, stripped back casuals. Puma is a major backer of African football, with the brand sponsoring twelve national teams, of which four have qualified for the South African finals. Wiley, who is most famous for his classically-styled portraits of African American men set against intricate wallpaper backgrounds, adds a tribal feel with his richly textured prints. Available now at Zozo. (Don’t forget to keep up to date with all of the World Cup releases coming our way at our special feature archive).
Published: Mar 11th, 2010

