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THE HUNDREDS X PENNY SKATEBOARDS

The Hundreds is pleased to announce their new collaboration with Penny Skateboards. Check it out!

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MIKE MILLER: WEST COAST HIP HOP EXHIBITION PICS

Check pics from LA photographer Michael Miller's recent exhibition here!

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VANS OTW EUROPEAN LAUNCH VIDEO!

Mos Def and Lupe Fiasco set off the European launch of Vans OTW! Check the video here!

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ADIDAS ORIGINALS BLUE COLLECTION

Adidas bless the blue collar with this new denim pack! Click here for pics & video.

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MEET JEREMY SCOTT @ ADIDAS ORIGINALS SOHO STORE!

We had the chance to interview him in issue 21, and now it's your chance to meet Jeremy Scott at the ...

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RIP GEOFF HOLLISTER, FOUNDING NIKE EMPLOYEE

One of Nike's first ever employees Geoff Hollister has passed away after a struggle with cancer.

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DJ QUIK MELBOURNE SHOW!

West Coast legend DJ Quik is set to hit Melbourne for the first time ever in March! Click here for details. ...

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DJ MARS x MAJOR FITTED!

ATLien DJ Mars creates a colab cap with DC retailer Major! Click here for all the info.

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New Releases

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Published: Jun 23rd, 2008

DC ADMIRAL

The Admiral is a new model that comes under the umbrella of the DC Life Collection, which whether you know it or not, has been around for seven seasons now. Higher than Joe Cocker, this slimline flopper would seem to fit into the ‘skater at leisure’ category. Inoffensive it might be in its simplicity, but the Admiral’s general neatness also grows on you after a while, and we can kinda dig it for what it is, even if our favorite is what appears to be the lowtop version known for some reason as the Sector 7. It’s also another sign of a dressy step-up in direction from DC and might be just a small hint as the brand tries to reestablish a new identity in the wake of the brand’s founding father moving on to greener pastures.

Perhaps it’s fashion’s obsession with the perennial military theme, but this Admiral seems to evoke a dormant memory of cadets, epilettes, gold buttons and marching bands. Maybe it shoulda been called the Major? Either way, it’s made from full grain leather, has neat canvas panels, sticky rubber and steers clear of the usual chunky skate styles we have seen from DC.

The Life Collection at DC is on offer to a small group of retailers globally... check your local store.

DC ADMIRAL

 


 

 


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