FROM THE PRESS RELEASE! SOLE SERVICE ADIDAS OSLO
Oslo's Sole Service make their Consortium collection debut with their interpretation of the adidas Oslo - in line with the source material, it's an exercise in restraint. This slim design retains all its simple appeal in light blue, with a suede tongue, lacestay, heel panels and 3-Stripes. Gold lettering displays the store name on one shoe, and the city on the other. Yellow, an original part of the original Oslo colour scheme is subtly incorporated on the top eyelet and footbed, while the fabric lining ensures comfort, while a white sole unit completes the clean looks. Three sets of laces allow a correlation with any part of this minimal palette, while the branded tips and embroidered tongue branding hint at a deceptively high level of detail at work.
ADIDAS CONSORTIUM - YOUR CITY
Linked thematically but often totally different in their silhouettes, shapes and purpose, during the '70s and '80s, adidas managed to represent for any key city you care to name on a round-the-world naming mission of sorts. The different waves, from defiantly European, low-slung creations, to chunkier, technical North American drops travelled even further afield over two decades. For winter 2009, the 'Your City' Consortium collection from adidas Originals is unique in its offering. Whereas previous collaborative projects might focus on a single shoe, here's twelve different models, handed to twelve key Consortium retailers, on an appropriately worldwide scale. That means a unique set of makeups on a brace of shoes that transcend time periods and technologies, from the super simple, to the incredibly detailed, set to drop in three waves.
'Your City' encapsulates leisure, running and training designs within one loose brief - represent for your city using the model that bears it's name. Nothing fuels creativity like local pride. The sole stipulation was to incorporate at least one colour from the original makeup of the shoe into your reworking to complement the source material.
Creative freedom paid off, as crews from Oslo, Copenhagen, Berlin, Paris, Stockholm, Milan, London, New York, Boston, Los Angeles, Toronto and Tokyo re-envisioned these legendary creations, on the shoe that carries their locale, often embellishing their favourite elements, occasionally stripping them down, but always in the knowledge that they're reworking some truly sacred sneakers.
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