FROM THE PRESS RELEASE
BODEGA ADIDAS BOSTON SUPER
Boston is renowned as an adidas city, and their reworking of the stunning update of the Boston that is the Super brings out the best in this perennially popular '80s running design. Working in the greys, red and black and reflective elements of the shoe's first drop, it channels the technical excellence it ushered perfectly. A blue ghilly lacing system, reflective piping and midsole detailing pops among more neutral shades, that plays with a number of materials, from mesh on the toebox and collar, to perforated leather, appropriately light sensitive overlaid 3-Stripes. The choice of three laces, red heel trefoil, plus the embossed Bodega script and more matter-of-fact shoe name lettering split between shoes are extreme attention to detail at work. The flat tongue blends traditional branding and the store identity, while the gum outsole completes a typically intelligent package.
ADIDAS CONSORTIUM - YOUR CITY
Linked thematically but often totally different in their silhouettes, shapes and purpose, during the '70s and '80s, adidas managed to represent for any key city you care to name on a round-the-world naming mission of sorts. The different waves, from defiantly European, low-slung creations, to chunkier, technical North American drops travelled even further afield over two decades. For winter 2009, the 'Your City' Consortium collection from adidas Originals is unique in its offering. Whereas previous collaborative projects might focus on a single shoe, here's twelve different models, handed to twelve key Consortium retailers, on an appropriately worldwide scale. That means a unique set of makeups on a brace of shoes that transcend time periods and technologies, from the super simple, to the incredibly detailed, set to drop in three waves.
'Your City' encapsulates leisure, running and training designs within one loose brief - represent for your city using the model that bears it's name. Nothing fuels creativity like local pride. The sole stipulation was to incorporate at least one colour from the original makeup of the shoe into your reworking to complement the source material.
Creative freedom paid off, as crews from Oslo, Copenhagen, Berlin, Paris, Stockholm, Milan, London, New York, Boston, Los Angeles, Toronto and Tokyo re-envisioned these legendary creations, on the shoe that carries their locale, often embellishing their favourite elements, occasionally stripping them down, but always in the knowledge that they're reworking some truly sacred sneakers.
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