There seems to be no end to the three stripes assault this year with Originals previewing their brand new A.039 fashion line. Drawing its name from the in-house colour code of the famous adi royal blue, this premium collection offers complete head-to-toe outfits based on clean lines and refined detailing. Clearly adi right now are armed with a highly focused game plan that positions the brand as a prized casual fashion label with star-power backing. It will be interesting to see how their gambit pays off, but you have to admit there's a growing buzz around the brand that reflects consistently strong concepts backed up by some quality product. Look out for the A.039 line to debut this spring/summer.
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