adidas' Neo label had been lying dormant for a little while but finally erupted recently when they signed up The Biebs as a brand ambassador, followed soon after by starcross'd lover Selena Gomez. After a massive promotional campaign that had Beliebers scouring all corners of the globe for a magic pair of his new gold shoes, the high-tops in question are now getting a general release. The white rubber outersole must have donned the shower cap when Biebs made it rain gold dust on this shoe – all other parts have received a thorough gold spraying. Despite the blinding colour blocking, there's still some intricacies that stand out, including a snake skin print between the Three Stripes and a metallic leather upper. The Neo Gold is available now at selected adidas retailers and online. Kudos to Freshness for the tip off.
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