adidas was the first sports brand to acknowledge the growth in popularity of trainers being worn not for running or playing games but for going about your everyday life. This created a new category of trainer, often called lifestyle, and adidas kicked it off with ‘Jeans’ - a shoe designed to be worn with jeans (der!). This fashion phenomenon would grow, of course, via the people with a passion for what sports fashion symbolised. Available exclusively at Size? in two vintage colourways
PRESS RELEASE
Decade after decade Adi Dassler took himself and his footwear on a journey of advancement and betterment, leaving behind a legacy and an archive of, what is without doubt still today, some of the most desirable and iconic footwear around. In 2010 adidas celebrates its maker by reproducing some of Adi’s most successful work. Welcome to Adi’s archive. Adi’s Archive – available exclusively at Size?
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