The Three Stripes continue to kill it with their new 'Sneaker Way Of Life' campaign with Foot Locker just in time for Easter. The concept centres on the idea of the adidas Originals Sneaker Caddy, who is always on hand with a selection of fresh new kicks for every eventuality. Find out how he assists Foot Locker’s sneakerhead by logging online here. Featuring the Hardcourt Hi and Top Ten silhouettes, adidas also kit out the collection with two zip up hoodies and a funky fresh denim cap. For more information or to purchase any of the range, hit up the site here.
PRESS RELEASE
This Easter, Foot Locker and adidas Originals are going one step further in their quest to live a ‘Sneaker Way of Life’ with the launch of a tempting collection of exclusive sneakers and apparel influenced by court and street style.
Hitting the shop floor on March 21st, the collection is supported by a creative media campaign, which can be viewed at www.footlocker.eu/hardcourt.
The Sneaker Caddy collection is exclusively available at Foot Locker, which means sneaker fans can find the new styles nowhere else. The collection infuses basketball court style with fashion influences from the street. The newly launched Hardcourt Hi gives a generous nod to the inherent adidas basketball heritage, with its premium leather and ripstop nylon upper and classic white, navy and black colourways.
The iconic Top Ten Hi also makes a comeback in brand new colourways for Easter – offering sneaker enthusiasts an instant new collectors’ item. Having first appeared in 1979, the Top Ten instantly became a sought after classic, combining street sensibilities with court smarts. Its latest revival for 2010 combines leather and nubuck uppers with the iconic 3-Stripes punctuated in contrasting colours.
With your footwear re-styled, the Sneaker Caddy range of apparel will finish the look. The hooded flock jacket has been one of the most enduring items in the adidas back catalogue and has been presented in a wide range of colourways and make ups since its inception.
The Sneaker Caddy collection brings three brand new reincarnations – a reversible lightweight nylon jacket with an oversized adidas Trefoil Logo on the back, a premium version in denim for style hunters and finally a black style fashioned from fine mesh for a low key, casual look. Top off your springtime look with an adidas Originals cap exclusive to Foot Locker – the perfect finishing piece for a statement in style.
The Sneaker Caddy collection is now available exclusively in Foot Locker stores across Europe. Sneakers are priced at £59.99, apparel starts from £44.99 and caps from £17.99. For more information on the collection visit www.footlocker.eu/hardcourt.
Foot Locker and adidas Originals –a Sneaker Way of Life.
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