Nike and UNDERCOVER have produced this video insight into the making of the upcoming Gyakusou 'Autumn Monks' range. Adopting a documentary approach cleverly allows the campaign to fold back in on itself in an 'art imitates life' approach with the director and photographer also sharing words with the camera. UNDERCOVER Creative Director Jun Takahashi speaks of how his connection with the trees and the historical Japanese environment was the inspiration for the collection. The Gyakusou 'Autumn Monks' range will be available from October 13 across selected Nike stockists.
Published: Sep 24th, 2012