Nike's famed fondness for creating pop culture classics rather than simple TV commercials continues with the launch of the new 'My Time Is Now' campaign. Capturing the crazed enthusiasm of football's next generation, the vid begins with a France-Netherlands Euro 2012 clash, before the pitch is overrun with young players looking to make their mark on the world game. The epic piece features a who's-who of global footballers including Cristiano Ronaldo, Neymar, Andres Iniesta, Wesley Sneijder, Franck Ribery, Mario Götze, Mesut Özil, Yann M’Vila, Javier Hernandez and Danny Welbeck alongside a very cool cameo from LeBron James. Watch the video below, and find the film's hidden tunnels at Nike Football on YouTube.








