NEW DYNAMO MAGICIAN FILM

Check this new film masterpiece starring everybody's favorite hip hop musician, DYNAMO! Fresh from his recent exploits on the streets of London, adidas have sent their man to Miami, and the result is a 4 minute web film that captures Dynamo mystifying the local wildlife and tourists with his unique and original brand of street magic. PEEP IT HERE...

ADIDAS PRESS RELEASE

Dynamo, known in the UK as the Hip Hop magician, has captivated audiences with his unique brand of street magic. The web film enables the viewer to traverse Miami for a week with Dynamo and his Superstars as he dazzles Miami locals with his unique brand of magic and exposes the city’s rich, local flavor through the eyes of an Englishman on holiday. To truly capture all of Miami’s essence, Dynamo visits Little Havana, the Arts district, South Beach, locals-only hang-outs, and other areas off the beaten path, mesmerizing a wide cross-section of interesting people with his street magic. Winter Music Conference provided a rich backdrop of entertainers who were in town for the event including Rich Medina, legendary club DJ from Philly, and Black Spade, who were blown away by Dynamo’s reality defying tricks.

Conceptualized and executed by TAOW, A Modern Marketing Agency and directed by Rob Bruce (Laguna Beach, The Hills, etc.), the Superstar Magic film features a musical score by Om Records / Om: Hip Hop, and also highlights the ‘Watch My Feet Superstar’ remix courtesy of the Tapemasterz, Inc. The film launches digitally on Friday, the 13th of June, 2008, at www.adidas.com/superstar, and is supported by a comprehensive online media rollout at retail and print as part of the Celebrate Originality campaign. The Superstar micro site will host the film and feature behind the scenes footage, downloads including new ring tones,  and the newest collection of Superstars.  Visitors can even perform some Superstar magic of their own on the site. The campaign launched online in February 2008, with the release of the Adi Dassler film.  An inspirational piece, the first film captured the authenticity of the brand and the spirit of its founder, Adi Dassler.  Additional web films have followed to highlight key product stories and concepts throughout the year, including the upcoming Superstar Magic film on Friday, the 13th.

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