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STREETFEST LONDON PHOTO RECAP

adidas Originals sponsored London's Streetfest, and we've got recap pics from the very colourful event. ...

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FREEHAND PROFIT AIR JORDAN 4 GAS MASK

Master mask crafter Freehand Profit puts the Air Jordan 4 under the blade for his newest creation.

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STUSSY SUMMER 8 BALL MINI LOOKBOOK

Stussy resurrects a classic with a modern edge. Look inside for the Summer 2013 '8 Ball' Lookbook.

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SF HANGS OUT ON HONG KONG'S SNEAKER STREET

When we get a second to chill on a business trip, you know we're gonna go sneaker shopping!

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ACTION BRONSON EXPLAINS HIS NB LOVE AFFAIR

Action Bronson loves the NB, and he told Acclaim magazine why when he popped by SF HQ.

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NIKE PRESENTS: FEDERER VS FLY

Roger Federer gets his game face on with Nike waging a backhand war of a new kind.

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ISSUE 27 OF SNEAKER FREAKER ABOUT TO DROP!

Sneaker Freaker Issue 27 is finally ready to drop... check the first image of the cover right here!

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HYPEBEAST x PUMA 'THE DIM SUM PROJECT' LAUNCH RECAP

It got damn hot and steamy at the Puma x Hypebeast 'Dim Sum Project' launch in Hong Kong. Peep the party ...

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Newsflash


Published: Feb 23rd, 2012

NEW 2012 NIKE+ IPHONE TRAINING SYSTEM LAUNCHED

Nike have been pulling out their top-shelf 2012 product at their preview event currently taking place in NYC. Spearheading the brand's push into the field of social media is their revamped Nike+ smart phone technology which gives the user a fresh insight into how high, hard and quickly they perform. Based on an improved Nike+ Pressure Sensor, gaming challenges have been incorporated into the interface to add some fun and variety to your workout regime. With U.S. sprinter Allyson Felix, Super Bowl and salsa dance star Victor Cruz, and boxing world champion Manny Pacquiao joining Nike CEO Mark Parker for the launch, the new Nike+ system has certainly grabbed our attention. Check out the tech specs from the official press release below.



 


 

 

 

DUNKXCHANGE SET TO SMASH PHEONIX THIS SUNDAY

Published: Apr 12th, 2013

The DunkXchange traveling tradeshow will land in Pheonix this Sunday, check the details inside.

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REEBOK INTRODUCES CITY CLASSICS COLLECTION

Published: Apr 12th, 2013

Reebok is getting set to launch a new collection curated by graffiti icon STASH.

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NEW ERA PRESENT THE SNEAKER FREAKER SWAP MEET

Published: Apr 12th, 2013

This Sunday, with a big thanks to New Era, the Sneaker Freaker Swap Meet is back! Details inside.

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FVSTFWRD SNEAKER PARTY THIS THURDAY

Published: Apr 10th, 2013

In Sydney This Thursday? Head to the FVSTFWRD Sneaker Party at Tonka Bar. Details inside!

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SUPRA x G-SHOCK 30TH ANNIVERSARY COLAB

Published: Apr 9th, 2013

G-Shock have hooked up with SUPRA to create the new GA-200SPR.

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GLOBE x AMERICAN RAG LOS ANGERED LAUNCH RECAP

Published: Apr 9th, 2013

Check some recap pics from the launch of Dion Agius' new signature GLOBE shoe last week.

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HUF x DIAMOND SUPPLY CO. COLLECTION

Published: Apr 8th, 2013

HUF and Diamond Supply Co. have joined forces for a colab collection.

VIEW THE NEWSFLASH HERE