With the highly anticipated sophomore release of Jeremy Scott's adidas ObyO collection, London's exclusive No6 concept space will exhibit the entire range during Fashion Week. With an emphasis on the wild and wacky world of jungle juicin' stirred through with a healthy dose of African culture, Jeremy Scott once again leaves our jaws on the floor with his eccentric designs. Check out the video below for a closer look at just what you can expect, and for more info on setting your eyes on the pop up store goodness, peep the press release.
PRESS RELEASE
London, September 2009 - adidas Orginals announces the arrival of a Jeremy Scott for ‘Originals By Originals' (ObyO) Pop Up Store at No6 Newburgh St for London Fashion Week September 2009.
The adidas Originals ‘ObyO' project is in its second season for AW09. The highly anticipated collection follows through from the huge success of the SS09 collection.It's the very first season Jeremy is showing at London Fashion Week so for this occastion adidas has given over their boutique styled space ‘No6 Newburgh St' for an exclusive Jeremy Scott for ObyO Pop Up Store.
Jeremy has worked with adidas Originals on the creative direction of the space and transformed it into a bespoke environment where the whole AW09 Jeremy Scott/ObyO product can be viewed and purchased.
Jeremy Scott says:
"I AM SO EXCITED ABOUT THIS OPPORTUNITY TO CREATE A RETAIL ENVIRONMENT TO SHOWCASE MY OXO RANGE WITH ADIDAS AND FURTHER MORE TO BE ABLE TO DO SO IN LONDON ONE OF THE COOLEST CITIES IN THE WORLD !
ITS TRULY A DREAM COME TRUE"
No6 Newburgh St opened in the Summer of 2004. The store has become a destination point for people seeking something slightly different. The store prides itself on correctly positioning adidas' brand and products in a contemporary engaging way.
Jeremy Scott for Originals by Originals Pop Up Store dates:
Saturday 19th September to Monday 28th September 2009.
Address:
No6 Newburgh St
London
W1F 7RG
Opening Hours:
Mon-Sat 10.30am to 6.30am
Sun 1pm to 5.30pm
